Regulatory Fit and Resisting Temptation during Goal Pursuit

Because avoiding obstacles to goal attainment is a favored means of prevention-focused self-regulation, the authors proposed that resisting tempting diversions from task completion would better fit a prevention focus than a promotion focus, thus affecting task enjoyment and performance. Whether deciphering encrypted messages (Study 1) or solving math problems (Study 2), when exposed to attractive distracting video clips, participants in a prevention focus reported greater task enjoyment than did participants in a promotion focus, whereas the reverse was true when the distracting clips were not presented. Indeed, prevention-focused participants enjoyed the tasks more when they had to resist temptation than when they did not. In Study 2, prevention-focused participants but no ates t